Inauguration week for US President Donald J. Trump also proved to be one of the biggest weeks in the life of Dana White and TKO management.
There are billions of dollars at stake and America’s big institutions are all in on Dana White as the loudest pitchman since the late Billy Mays.
And now Mark Zuckerberg is hoping Dana White can sell Artificial Intelligence to the masses the same way UFC “normalized” Manscaped’s brand.
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We are a week removed from one of the most financially successful UFC numbered events in company history. A 10 million dollar gate. Our article on UFC 311 leaving serious questions unanswered about injuries & fight odds receive a huge boost thanks to comments made by participants on The Ariel Helwani Show this week.
For a multi-billion dollar operation that recently escaped the clutches of a gambling investigation, it was amazing to see how UFC 311 was all about Hollywooding funny business.
In this episode of The MMA Draw Podcast on Substack, Nate Wilcox & Zach Arnold examine the chain of events that transpired behind the scenes for UFC 311 and how The Performance Institute’s role is increasingly looming large in what TKO knows about fighters heading into big events. What medical information do they know that the fighters — and you as a bettor — don’t know?
If information is power, then this was the week that Wall Street placed big bets on UFC & WWE. We recently wondered whether or not UFC’s asking price from ESPN for a new media rights deal was too high. It appears the only question remaining is how much.
The world’s elite are circling the wagons around TKO and going all in. Wall Street, Big Tech, social media influencers, and the world’s billionaires.
How did Dana White generationally transition from useful laser pointer for Frank & Lorenzo Fertitta into master marketer for the world’s most powerful people like Ari Emanuel, Mark Shapiro, and Grant Cardone?
On this week’s podcast, we discuss the amazing ability of Dana White to act as an attention magnet while diminishing media scrutiny around the power players in his orbit. It’s a phenomena that Nate Wilcox recently examined in his article about 'Biohacker' Gary Brecka dishing dirt on his Dana White & Joe Rogan relationships.
Who is calling the shots? Who are the major power players involved? How we did get to a point where your money has been value extracted into the hands of the world’s elite and what products do they plan on marketing to you next?
A multi-billion industry that is flexing its major financial and political power with next to no media scrutiny or analysis. We think it’s a major story with big societal implications. We’re long past the stage of simply carny fight promoters and now into a big tool for Private Equity value extraction and social change.
If you haven’t already subscribed to The MMA Draw Newsletter on Substack, now is the time to sign up. There’s never been a better time to follow this explosive news cycle and have someone available to give you a read on what is going on behind the scenes.
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