How UFC's greed lost both Francis Ngannou and their crown as undisputed kingmaker
The ghost of Mayweather-McGregor led to a big miscalculation.
How much money did UFC leave on the table by letting Francis Ngannou walk away?
The UFC has trained a generation of fight fans to obsess over TV ratings, arena gates, and PPV buys. It will be an overarching theme for UFC 295 at MSG and a continuation of one of the most brilliant marketing campaigns in the history of sport to convince cus…
Keep reading with a 7-day free trial
Subscribe to The MMA Draw Newsletter to keep reading this post and get 7 days of free access to the full post archives.